Usually, when I encounter the concept of turnover in restaurants, it’s a delicious pastry, or it has to do with hourly employees and managers. But a marketing expert recently clued me in to another position that cycles through people often: the chief marketing officer.“The average lifespan of a CMO position is about 12 to 20 months at many places,” said Matt Kolbert, director of business development for AStone, a marketing and branding agency with four offices in California. “If CMOs can’t ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!