Restaurant marketers’ jobs are getting more complicated every day, not only with the proliferation of ways to reach customers, but also with the major shift in what post-recession consumers want, said Aric Nissen, vice president of marketing for Minneapolis-based Famous Dave’s, the 184-unit chain of barbecue restaurants. Executives from some of the industry’s largest chains gathered to discuss these forces last month at the fall conference of the Marketing Executives ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?