Do you hear that sound? The one that sounds like a toilet flushing? It’s actually the sound of your advertising dollars going to waste as a customer encounters an in-store experience that doesn’t deliver on the one promised in your ad. Or when your point of purchase materials are completely disconnected from your broadcast campaign.It’s scary. The chain restaurant industry spent a whopping $5.3 billion on media advertising in 2007, the last full year for which data is available, according to ...
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