McDonald’s Corp. said it has promoted Kevin Newell to executive vice president and chief global brand officer, replacing Steve Easterbrook, who left last year to become president of McDonald’s Europe. Most recently a senior vice president and restaurant support officer for McDonald’s USA’s West division, Newell will oversee marketing, menu innovation, consumer insights and other global brand assets in his new role, the company said Thursday. He also will have a say in ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!