McDonald’s Corp. executives emphasized the company’s brand reimaging and menu innovation as winning business strategies Thursday at its annual shareholder meeting, while deflecting criticism from animal rights and nutrition activists and defeating a procurement resolution proposed by the Humane Society. Chief executive Jim Skinner said McDonald’s Plan to Win, which it began to undertake years ago, and which the company credits for its continued strong performance, has ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!