McDonald’s Corp. executives emphasized the company’s brand reimaging and menu innovation as winning business strategies Thursday at its annual shareholder meeting, while deflecting criticism from animal rights and nutrition activists and defeating a procurement resolution proposed by the Humane Society. Chief executive Jim Skinner said McDonald’s Plan to Win, which it began to undertake years ago, and which the company credits for its continued strong performance, has ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Questions about your account or how to access content?