For better or worse, social-media platforms have replaced the town square, serving as venues where restaurant brands can interact with customers and fans immediately. While branding and community building is the goal for restaurant chains, the forums can also quickly spread gossip, misinformation or outright lies, as McDonald’s and Starbucks learned in recent weeks. McDonald’s counters hoax McDonald’s found itself embroiled in controversy the weekend of June 11, when a ...

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