McDonald’s, long a vigorous proponent of marketing its brand through television and the Internet, is hoping its proprietary in-restaurant video-content network will provide the quick-service chain with yet another way to communicate with customers. Called the McDonald’s Channel, the exact content has yet to be determined. But one of the project’s architects said the network likely would feature a variety of subject matter and “stories” developed by ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?