As restaurant chains increase their efforts to target 18- to 34-year-olds, they’re quickly finding the best place to reach them is where they spend much of their time: on the phone. The latest chains to launch mobile or interactive campaigns are Buffalo Wild Wings, which launched “Wild Messages” to promote its long-running Wing Tuesdays, and McDonald’s restaurants in Utah and parts of Nevada and Wyoming, which offer mobile coupons for free iced coffee. In the ...
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