Smoothie King, the Covington, La.-based chain of more than 550 outlets, is among the foodservice brands now leveraging the one-to-one, take-us-with-you link to consumers provided by text-message promotions.Caribou Coffee, the Brooklyn Center, Minn.-based chain that ranks among the coffeehouse sector’s largest players, has joined numerous peers in deploying mobile coupons in search of higher redemption rates. But despite such moves by segment heavyweights, other foodservice operators ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?