Smoothie King, the Covington, La.-based chain of more than 550 outlets, is among the foodservice brands now leveraging the one-to-one, take-us-with-you link to consumers provided by text-message promotions.Caribou Coffee, the Brooklyn Center, Minn.-based chain that ranks among the coffeehouse sector’s largest players, has joined numerous peers in deploying mobile coupons in search of higher redemption rates. But despite such moves by segment heavyweights, other foodservice operators ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?