Why should restaurant executives jump into the Twitter stream? Jessica Miller-Merrell, chief executive at Xceptional HR and widely known tweeter @blogging4jobs, said executives can and should use Twitter to communicate with both customers and employees. At her workshop on Nov. 1, “Blogging & Tweeting From the Corner Office: Social Media for Executives,” at the People Report/Black Box Intelligence Best Practices Conference in Dallas, Miller-Merrell said executives can use ...
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