Consumers have a brand new bag—a brown bag, that is.Americans say they are “brown bagging” their weekday lunches more frequently because of financial concerns. But a new study from market research firm The NPD Group reveals other motivations as well, such as health and nutrition concerns, a desire for better-tasting food, a greater need for convenience, and heightened environmental concerns. And knowing what’s in those lunch bags can put operators in a better position to compete, NPD ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?