Consumers have a brand new bag—a brown bag, that is.Americans say they are “brown bagging” their weekday lunches more frequently because of financial concerns. But a new study from market research firm The NPD Group reveals other motivations as well, such as health and nutrition concerns, a desire for better-tasting food, a greater need for convenience, and heightened environmental concerns. And knowing what’s in those lunch bags can put operators in a better position to compete, NPD ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.