NASHVILLE TENN. O’Charley’s has changed its advertising dramatically in an effort to attract consumers who are dining out less or choosing to eat at cheaper quick-service restaurants. So far, however, the strategy isn’t working for the other chains, and Nashville-based O’Charley’s is waiting to see if its ads fare better. —Like larger competitors in the troubled casual-dining segment, O’Charley’s and its franchisees, which have some 230 ...
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