Restaurant chains, often with sizeable franchisee bases, are reducing expenditures tied to printing and shipping menus and marketing materials by leveraging the Internet and Web-applications-based printing management systems. In addition to enhancing efficiency and cutting costs, the printing management systems can help chains present a more consistent brand image, according to some users, including 1,306-unit IHOP of Glendale, Calif., and 132-unit Peter Piper Pizza of Scottsdale, ...
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