Like all restaurateurs, Dan McDonald wants to be sure he’s not wasting his marketing budget, especially in a year that looks as challenging as 2009 is projected to be.But tracking the return on investment for all his advertising, including for local TV and radio spots, fliers and coupons, isn’t easy, he said. So he’s scouting out new ways to get the most bang for his advertising buck. “With radio and TV, I don’t know how you measure it,” said McDonald, owner of a nine-unit ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!