Soup and salad, a meaty entrée, and a big slice of cheesecake. All for $15. Call it a fixed-price offering or menu bundling or even just a good deal, it’s the kind of promotion restaurateurs are hoping will stand out to spending-wary consumers in today’s fiercely competitive marketplace. The strategy of offering a multicourse meal for a single affordable price has been steadily gaining traction with operators who are trying to avoid the stigma of discounting individual ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!