DALLAS Denny’s, a 1,500-unit family-dining chain based in Spartanburg. S.C., the focus is on developing dishes that diners can’t prepare at home, said Mark Chmiel, executive vice president and chief marketing and innovation officer, during “Promotions that Add Value and Grow Customer Traffic and Brand Loyalty.” —Unique dishes, discounts and experiences can differentiate operators in a landscape dotted with promotions, said experts on two ...

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