DALLAS Denny’s, a 1,500-unit family-dining chain based in Spartanburg. S.C., the focus is on developing dishes that diners can’t prepare at home, said Mark Chmiel, executive vice president and chief marketing and innovation officer, during “Promotions that Add Value and Grow Customer Traffic and Brand Loyalty.” —Unique dishes, discounts and experiences can differentiate operators in a landscape dotted with promotions, said experts on two ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?