Since he started his post as vice president of marketing for Pizza Ranch in January, Cody Pierce has been tasked with scaling up the 160-unit brand’s marketing and advertising strategies, which heavily accentuate its ties to the small towns in nine Midwestern states where it operates. Hull, Iowa-based Pizza Ranch deploys TV and radio commercials for new-unit openings and increasingly for new-product news in larger markets, Pierce said, but the chain’s big drivers of repeat ...

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