There can be little doubt that the interest of some foodservice operators and other business owners has been piqued by news of Facebook’s ongoing test of Deals. Deals is a software tool that when used with the social network’s geo-location tool, Places, lets businesses reward fans who check-in at brick-and-mortar locations. Chipotle Mexican Grill, McDonald’s and Starbucks Coffee are part of the gradually expanding Deals test by Facebook, which claims more than 500 million ...

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