Red Lobster is enlisting its own grill master chefs and fishermen in a new national advertising campaign that aims to broaden the brand’s appeal and drive more traffic to its 698 casual-dining seafood restaurants around the United States. Red Lobster, owned by Orlando, Fla.-based Darden Restaurants, tapped ad firm Grey New York for the “Sea Food Differently” campaign. The marketing push spotlights actual Red Lobster employees and other workers linked to the brand, who ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?