Douglas Wright, president of Upper Saddle River, N.J.-based UGotta Try, launched the online-coupon service last month because, he said, hope is not a strategy. “If I’m a restaurant owner, I want somebody to refer me, and all I can do is provide great customer service and hope,” Wright said. “I’m not a believer that hope does anything in a business environment like today.”To remove hope from the marketing equation, Wright developed U Gotta Try, an online application for ...

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