When chains seek to increase business with limited-time offers, the potential for problems behind the scenes is high. Forecasting the correct volume of products to use in the promotions is extremely challenging, especially when there are a number of units with regional taste differences. The difficulty of forecasting accurately puts pressure on distributors and manufacturers. A chain doesn’t want too much inventory, which can result in waste, or worse, too little inventory, which can ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?