New research by Cornell and Rice universities suggests that smaller discounts may work as well as deep ones for attracting new restaurant users through “daily” or “group deal” Internet sites, such as Groupon and LivingSocial. “There is a theory that consumers must be offered ‘deep’ discounts — 50 percent or more — to be interested in daily deals,” Utpal M. Dholakia of Rice, who conducted the research and issued associated reports ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.