Wendy’s first-quarter sales results demonstrated how critical it is for restaurant operators to reach value-conscious consumers — even if it means intentionally creating a marketing imbalance weighted toward low-margin menu items and value menus. The Dublin, Ohio-based chain said it drove its highest level of chicken sandwich sales in nine years by actively promoting its Flatbread Grilled Chicken Sandwich limited-time offerings, even as fewer customers ordered from its Right ...
Subscribe To Digital Access
Why Subscribe To NRN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!