With the advent of smart-phone apps, enhanced mobile websites and scannable 2-D bar codes, marketers can easily get overwhelmed trying to keep up. But restaurants don’t always have to chase the next big thing in mobile marketing to succeed, operators and experts say. Many restaurateurs praise the simplicity and high return on investment of text coupons, the understated workhorse of mobile advertising. Mobile experts note that text messaging and SMS already reach a broad base of ...
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