With buying power estimated to exceed $600 billion a year, the gay and lesbian community represents a potentially lucrative market for restaurateurs to tap. But some operators are doing a better job than others at attracting that audience as customers and employees, according to a recent survey of gay and lesbian consumer habits and brand perceptions. Sponsored by Prime Access, an advertising agency specializing in reaching lesbian, gay, bisexual and transgender groups, and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?