For growing franchise brands, 2011 was an educational year in terms of adopting social media into the marketing and recruiting mix. As brands of all sizes — from the nearly 800-unit Checkers Drive In to the three-unit upstart tre’za — look back on best practices learned last year, officials are making bigger plans for social-media strategies in 2012. Nation’s Restaurant News spoke with several chains to discuss which social-media platforms can complement ...
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