For general manger Nijmeh Shihadeh, simultaneously texting the latest promotions to all 15 employees at the Auntie Anne’s unit in the Exton Square Mall in Exton, Pa., was as easy as hitting the send button on her computer. No more punching in each employee’s phone number or name to send a staff message. Whatever special offer the pretzel store was running that week, she could easily inform her staff before they got to work though an internet-based, mobile phone application. While ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.