WILMINGTON N.C. Students attending the University of North Carolina here this fall can expect a wave of mouthwatering messages for myriad restaurant deals. But when the local Atlanta Bread Co. franchisee steps into the advertising fray, he won't be using paper flyers or radio commercials. He's going high-tech with cell phone coupons. Print messages placed throughout the campus will invite students to punch a text code into their cell phones and receive an electronic coupon that, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?