Sonic Corp. is tinkering with its marketing strategy as it adds new menu items to boost sales and a new drive-in prototype to reduce franchisee costs. Oklahoma City-based Sonic late last week estimated a 3.4-percent increase in systemwide same-store sales for the second fiscal quarter ended Feb. 29. Same-store sales reflected an estimated increase of 3.5 percent at franchise drive-ins and 3.1 percent at company drive-ins. Sonic will release its full second-quarter 2012 results after ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.