Goal: Use ambience to tell guests a story of family heritage and authenticity, without breaking the bank. 
 As Washington, D.C.-based The Palm Restaurant Group approached its 85th anniversary, executive vice president Bruce Bozzi Jr. picked up on a disconnect between the experience the family-owned chain wanted its guests to have and the somewhat “corporate and stale” image that was being presented to them. 
 
Solution: Rather than jumping right into remodeling, focus on ...

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