Goal: Use ambience to tell guests a story of family heritage and authenticity, without breaking the bank. 
 As Washington, D.C.-based The Palm Restaurant Group approached its 85th anniversary, executive vice president Bruce Bozzi Jr. picked up on a disconnect between the experience the family-owned chain wanted its guests to have and the somewhat “corporate and stale” image that was being presented to them. 
Solution: Rather than jumping right into remodeling, focus on ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.