From employing familiar tactics like buying cable TV ads to testing novel social-media strategies with a less obvious return on investment, restaurant marketers are looking for ways to extend the reach of their brands and translate that awareness into sales.
 Chipotle Mexican Grill, Panera Bread, Denny’s, Hospitality Democracy, Firehouse Subs and Cinnabon are among those operators that have devised effective marketing programs spanning the spectrum between traditional media and ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.