NASHVILLE TENN. Starbucks has been forced to undertake. —It’s a struggle for a restaurant brand to remain relevant to consumers, and an ad agency here suggests operators start thinking differently about what a brand really is to avoid the same type of damage control “We used to think of brands as very static things that never changed,” said Jamie Dunham, chief planning officer for Bohan Advertising | Marketing, whose clients ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?