As if rising commodity costs and increased competition were not posing enough worries for big quick-service chains, their costly expenditures for television advertising now may be yielding a dwindling response from fast-food customers.Major quick-service brands’ TV spots are getting lower grades from consumers this year compared with the previous year in such critical areas as being understandable and motivating product purchases, among other deficiencies, according to a new study of the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?