When consumers ask themselves the question, “Where am I going to eat out today?” more of them are finding answers on social media sites. According to a new online survey from market research firm The NPD Group, sites such as Facebook, Groupon and LocalEats are wielding a powerful influence on consumers’ dining-out decisions, connecting them with brands, inspiring them to try new concepts and getting them to spend more money per visit. According to the NPD data, in August ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!