Most, if not all, operators would agree that restaurants thrive on repeat business from core customers. But the most common way to address the need for that kind of traffic — the loyalty program — takes all kinds of forms unique to each restaurant or chain. At a breakout session at MUFSO 2011, executives from Garden Fresh Restaurant Corp., Genghis Grill, La Madeline and Red Robin Gourmet Burgers shared insights into what led to their loyalty programs and what makes them ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!