MINNEAPOLIS Restaurant brands with a value message are gaining teen market share, according to a new study from Piper Jaffray & Co. Regardless of how much teens spend, the perception of value is growing more important among teens in their decision of where to dine out, the survey found. While taste and menu selection still rank as the factors having the highest influence, value came in third in the latest survey, versus lower rankings of fifth and sixth in surveys taken in 2007 and 2008, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?