McDonald’s is supplementing its TV campaign for the Dollar Menu with a national print effort, making an appeal to budget-conscious diners who either can’t spend more than a buck for lunch because of financial circumstances, or who merely are cheapies and can’t bear to part with their money. Do they really consider themselves Dollar Menunaires? No, that’s an advertising term. Consumers don’t think like that.
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!