Roger L. Brooks, author of “The Power of Loyalty,” offers these tips — in no particular order — for effective loyalty programs: Be different. “You have to stand out from your competition if you want people to talk about [you],” Brooks said. “If you do things that are different and get customers engaged, you get them to come back for themselves, and you get that viral, word-of-mouth social play.” Reward customers based on spending history. ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!