Roger L. Brooks, author of “The Power of Loyalty,” offers these tips — in no particular order — for effective loyalty programs: 
 Be different. “You have to stand out from your competition if you want people to talk about [you],” Brooks said. “If you do things that are different and get customers engaged, you get them to come back for themselves, and you get that viral, word-of-mouth social play.”
Reward customers based on spending history. ...

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