Casual-dining restaurants dominated a study of the first quarter’s most effective TV commercials, as measured by Ace Metrix. The advertising research firm ranked all restaurant industry commercials based on its proprietary Ace Score, which measures how persuasive and watchable advertisements are based on ratings from surveyed viewers. Casual-dining chains accounted for seven of the 10 top-scoring commercials that debuted from January to March. Most of the spots broadened their appeal ...

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