Cause marketing not only affects a restaurant’s reputation in a positive way, but it also makes strong business sense as a way to focus a brand’s social-media strategy and to engage with staff and customers, according to a webinar promoting Share Our Strength’s Great American Dine Out. Diana Hovey, senior vice president of marketing for Corner Bakery Cafe, and Amanda Hite, chief executive and founder of Talent Revolution, praised the power of charitable involvement — ...
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