Restaurant chains hoping to capitalize on the “social” aspect of social media need to target the right interactions online and avoid doing too much, said two marketing executives during “The Rules of Customer Engagement: Using Social Media to Leverage Brand Advocates,” a webinar presented by Empathica. The Tuesday presentation by the customer experience management firm, with U.S. offices based in Alpharetta, Ga., discussed best practices from two client brands, the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?