With its six stores located in the fourth-highest per capita coffee-consuming locale in the United States, The Woods Coffee needed a way to stand out from its competitors. The chain's Whatcom County home market in northwest Washington boasts a tech-savvy citizenry, so president Wes Herman decided to jump into contactless payment to accelerate transactions and eliminate the paper punch cards used for TWC's loyalty program. "We wanted a new store experience that would quickly identify ...
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