Sister ice cream concepts Marble Slab Creamery and Maggie Moo’s have shifted their pricing structure to allow for unlimited mix-ins at a fixed price. To help boost sales, the company asked franchisees of the more than 500 Marble Slab Creamery and Maggie Moo’s units to reduce their prices to between $2.99 and $5.99, depending on the size, for a treat with unlimited mix-ins. At the same time, the company trained staff to modulate the amount of each mix-in depending on how many were ...

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