The long-awaited ChocoChicken concept opened in downtown Los Angeles Wednesday, offering a wonderfully weird menu featuring chocolate-infused fried chicken.

The concept is the latest by Umami Burger founder Adam Fleischman, whose Los Angeles-based AdVantage Restaurant Partners is developing a number of new restaurant concepts this year.


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The casual-dining ChocoChicken was developed with movie producer Sean Robins and chef Keith Previte, who form ChocoChicken Group along with Fleischman and Lee Weinberg of AdVantage.

A second ChocoChicken location is scheduled to open later this year in Santa Monica, Calif., and a third is planned for New York in 2015.

The chicken has been described as a combination of chicken mole and fried chicken, with the “crack factor” coming from the use of a bittersweet chocolate that is worked into the chicken crust. The chain uses highly prized Jidori chicken, a free-range bird known for its flavor, which is marinated in brine before being dredged in the spice-infused batter.

Sides include monkey-bread biscuits — with bacon and without — as well as white-chocolate mashed potatoes and housemade ChocoKetchup.

Desserts include s’mores, whoopie pies from local bakery Cake Monkey and ice cream from L.A. Creamery, a company owned in part by Fleischman.

Prices will range from $15 to $25, the company said. ChocoChicken also has a full bar.

Fleischman stepped down as chief executive of the growing Umami Burger chain in January to focus on AdVantage and its developing brands.

In addition to ChocoChicken, the company has opened a Spanish restaurant in Los Angeles called Smoke.oil.salt and revamped the 75-year-old Asian restaurant Formosa Café. It is also planning an Indian-Mexican fusion concept called Masty Roll.

Contact Lisa Jennings at lisa.jennings@penton.com.
Follow her on Twitter: @livetodineout