The El Fenix restaurant chain, which celebrated its 95th anniversary in September, is proving that even an older concept has sprightly steps on the path to growth. The popular regional brand was founded in Dallas by Michael “Mike” Martinez in 1918 and acquired by Dallas-based Firebird Restaurant Group LLC in 2008, when it had 15 units. Firebird has added locations and expanded into other related concepts. It currently has 21 El Fenix restaurants in North Texas and a unit at ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.