Denny's spent two years testing its new coffee offerings and countless hours experimenting with the right value-driven price points for today's consumer. The moves are aimed at helping parent company Denny's Corp. drive increased market share in the family-dining segment as consumers become more careful with their spending.
Chief executive John Miller told Nation's Restaurant News earlier this year in a video interview at the ICR XChange that value pricing, menu offerings and differentiated marketing are the most imperative elements of securing a restaurant brand's success. Watch the video for more.
More on Denny's:
• Denny's revamps coffee offerings
• Denny's opens flagship unit in Las Vegas
• Denny’s inks $250M credit facility
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