Domino's Pizza redesigned its pizza, debuted new sandwiches and most recently introduced a deep dish offering. But the biggest news in the pizza segment is all about pricing, with new menu price points and value offerings hitting the consumer daily.
Domino's chief executive Patrick Doyle says he doesn't think the restaurant industry is seeing another pizza price war, just the reaction to what the consumer wants, which is value. In addition to its menu items and pricing strategy, Domino's also emphasizes marketing based on people, whether Doyle himself, the corporateor a franchisee.
Why? "Consumers trust people more than they trust big corporations," Doyle said. Watch more in the video.