The Leading Edge: Dunkin' Brands CEO, Nigel Travis
Wed, 2013-02-20 17:40
While the majority of quick-service brands focus on their beverage offerings, Dunkin' Donuts has taken a hard look at its food items.
"There is a misnomer out there that the only items we have that are high margin are beverages. That's not true," Dunkin' Brands Inc. chief executive Nigel Travis tells Nation's Restaurant News.
At Dunkin' Donuts, breakfast sandwiches and a focus on snack items have been driving sales and margins. A trend for the future? What Travis calls hearty, but also healthy, sandwiches, like the new Dunkin' Donuts turkey sausage breakfast sandwich. Watch the video for more.