Cracker Barrel Old Country Store Inc. said this week it is seeing positive response to its new Wholesome Fixin’s menu, for which it shifted marketing dollars into its Nov. 1-ended first quarter and promoted in a brand-building initiative. The Lebanon, Tenn.-based company, which in late August added 10 health-oriented offerings across its breakfast, lunch and dinner dayparts, moved full-year marketing dollars into the first quarter to ramp up promotion of the new Wholesome Fixin’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.