Restaurant brands large and small should build social media strategies to include data and learnings from e-listening audits to help define a brand’s presence in the digital and social worlds, as well as determine best courses of action for building followers, engagement, and eventually, restaurant traffic, according to social media consultant George Assimakopoulos. RELATED Register for the free Sept. 5 webinar on SEO strategy. Learn more at NRN's new social media resource center, ...

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